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tigers group illustrations
Tigers Group illustrations aim to enhance their communications with a younger demographic and to expand their human approach to the brand.
The illustrations are relatable, portraying connection, kindness & community, reflecting the core brand values.
CONCEPT
CONNECTION
SKILLS
ILLUSTRATOR
CREATIVE DIRECTOR
VS+YO
Illustrations for both Tigers and Lullaby Lane Nursery feature a doodle-style design. Although each set has its unique characteristics, they collectively contribute to establishing a cohesive group tone across the brands.
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