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Migrant Women Press goal was to be a brand that was trusted and factual but also that it felt like a community and a support base for migrant women.
BRAND ARCHETYPE
WISE, HERO & REBEL
SKILLS
BRAND STRATEGY & BRANDING
CORE MESSAGE
LED & TOLD BY MIGRANT WOMEN
Migrant women press purpose was defined through the brand heart workshops: Redefine migration narratives, bring diversity to the media landscape.
The brand was a collaboration, with the full team, with migrant women across the world.
Migrant Women Press
The term most frequently used to describe immigrants in newspapers is "illegal." Migrant Women Press knew this was not the whole picture. The evolution of Migrant Women Press is based in impacting and reshaping the media narrative.
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